{"id":27,"date":"2025-12-20T19:32:28","date_gmt":"2025-12-20T19:32:28","guid":{"rendered":"https:\/\/usagesurbains.ch\/?page_id=27"},"modified":"2026-01-07T12:40:56","modified_gmt":"2026-01-07T12:40:56","slug":"approche","status":"publish","type":"page","link":"https:\/\/usagesurbains.ch\/index.php\/approche\/","title":{"rendered":"Notre approche"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"27\" class=\"elementor elementor-27\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-646a15f e-flex e-con-boxed e-con e-parent\" data-id=\"646a15f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0a55ffe e-con-full e-flex e-con e-child\" data-id=\"0a55ffe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10ef9d9 elementor-widget elementor-widget-heading\" data-id=\"10ef9d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Notre approche<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9173d35 e-flex e-con-boxed e-con e-parent\" data-id=\"9173d35\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0f7a7b7 e-con-full e-flex e-con e-child\" data-id=\"0f7a7b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d95c5a6 elementor-widget elementor-widget-heading\" data-id=\"d95c5a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un positionnement \u00e0 l\u2019interface des territoires et de l\u2019action<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c0d095 elementor-widget elementor-widget-text-editor\" data-id=\"6c0d095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">Usages Urbains occupe une place singuli\u00e8re dans le paysage du conseil territorial. Nous travaillons \u00e0 la crois\u00e9e de l\u2019analyse et de l\u2019action, de la recherche et de la programmation, du quantitatif et du qualitatif, de l\u2019urbanisme et de l\u2019immobilier, du monde acad\u00e9mique et du terrain.<\/span><\/p><p>Notre approche consiste \u00e0 transformer cette complexit\u00e9 territoriale en orientations claires, en choix strat\u00e9giques \u00e9tay\u00e9s et en projets concrets, adapt\u00e9s aux r\u00e9alit\u00e9s locales et aux besoins r\u00e9els des usagers.<\/p><p>Nous intervenons de mani\u00e8re ind\u00e9pendante et objective, en garantissant l\u2019absence de conflits d\u2019int\u00e9r\u00eats, notamment par l\u2019exclusion de toute activit\u00e9 de courtage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81de851 e-flex e-con-boxed e-con e-parent\" data-id=\"81de851\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9e1cb56 e-con-full e-flex e-con e-child\" data-id=\"9e1cb56\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c1ccd2 elementor-widget elementor-widget-heading\" data-id=\"8c1ccd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Penser les projets \u00e0 partir de ceux qui les vivent\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dd4f82 elementor-widget elementor-widget-text-editor\" data-id=\"8dd4f82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Chez Usages Urbains, nous sommes convaincus qu\u2019un projet urbain, architectural ou une politique publique ne peut \u00eatre pertinent que s\u2019il est <strong>pens\u00e9 \u00e0 partir<\/strong> <strong>des usages r\u00e9els<\/strong> : ceux des habitants, des entreprises, des usagers, des acteurs locaux.<\/p><p>Plut\u00f4t que de concevoir des formes, des programmes ou des strat\u00e9gies g\u00e9n\u00e9riques, nous cherchons d\u2019abord \u00e0 comprendre qui utilise les territoires, comment, quand et pourquoi. Notre force r\u00e9side dans une approche \u00e9largie des usages, int\u00e9grant l\u2019ensemble des publics concern\u00e9s : habitants, \u00e9l\u00e8ves, entreprises et employ\u00e9s, commer\u00e7ants, touristes, acteurs institutionnels ou usagers temporaires.<\/p><p>Cette diversit\u00e9 de points de vue permet de mieux penser les espaces, les \u00e9quipements et les politiques publiques dans toute leur complexit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac6ebdd e-con-full e-flex e-con e-child\" data-id=\"ac6ebdd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e58e3e0 elementor-align-right elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"e58e3e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/usagesurbains.ch\/index.php\/prestations\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"iconeOut\" viewBox=\"0 0 51.4 51.3\"><defs><style> .st0 { fill: currentColor; } <\/style><\/defs><path class=\"st0\" d=\"M50.4,5.3c-.3-2.2-2-3.9-4.2-4.2h0S1.6.6,1.6.6c-.5,0-.9.1-1.2.4C-.2,1.5-.3,2.4.2,3.5c.7,1.6,2.2,2.7,3.9,3l35.5.4L.6,45.8c.4,2.1,2.4,4.1,4.9,5.1L44.6,11.8l.4,35.5c.2,1.7,1.3,3.2,3,3.9,1.6.7,2.9,0,2.9-1.4l-.5-44.6Z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrez nos prestations<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be14193 e-flex e-con-boxed e-con e-parent\" data-id=\"be14193\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b9a9ed7 e-con-full e-flex e-con e-child\" data-id=\"b9a9ed7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-129eb62 elementor-widget elementor-widget-heading\" data-id=\"129eb62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">De l\u2019analyse \u00e0 l\u2019action : une posture op\u00e9rationnelle\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2cfae9 elementor-widget elementor-widget-text-editor\" data-id=\"e2cfae9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Chez Usages Urbains, notre travail ne s\u2019arr\u00eate pas au diagnostic.<\/p><p>Nous accompagnons les porteurs de projet de la compr\u00e9hension fine des usages et des besoins jusqu\u2019\u00e0 la d\u00e9finition de strat\u00e9gies, de programmations et de feuilles de route op\u00e9rationnelles.<\/p><p>Notre d\u00e9marche articule analyse, sc\u00e9narios et aide \u00e0 l\u2019arbitrage afin d\u2019\u00e9clairer les choix, tester les options et stabiliser les d\u00e9cisions dans des contextes complexes ou incertains.<\/p><p>Cette logique de passage de l\u2019analyse \u00e0 l\u2019action structure l\u2019ensemble de notre approche et se d\u00e9cline \u00e0 travers des m\u00e9thodes et des outils adapt\u00e9s \u00e0 chaque projet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-993cded e-con-full e-flex e-con e-child\" data-id=\"993cded\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9774efd elementor-align-right elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"9774efd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/usagesurbains.ch\/index.php\/methodes\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"iconeOut\" viewBox=\"0 0 51.4 51.3\"><defs><style> .st0 { fill: currentColor; } <\/style><\/defs><path class=\"st0\" d=\"M50.4,5.3c-.3-2.2-2-3.9-4.2-4.2h0S1.6.6,1.6.6c-.5,0-.9.1-1.2.4C-.2,1.5-.3,2.4.2,3.5c.7,1.6,2.2,2.7,3.9,3l35.5.4L.6,45.8c.4,2.1,2.4,4.1,4.9,5.1L44.6,11.8l.4,35.5c.2,1.7,1.3,3.2,3,3.9,1.6.7,2.9,0,2.9-1.4l-.5-44.6Z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrez nos m\u00e9thodes<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff1dbe6 e-flex e-con-boxed e-con e-parent\" data-id=\"ff1dbe6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c4c5668 e-con-full e-flex e-con e-child\" data-id=\"c4c5668\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71424e6 elementor-widget elementor-widget-heading\" data-id=\"71424e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une vision syst\u00e9mique et un r\u00f4le de passeur <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bc8595 elementor-widget elementor-widget-text-editor\" data-id=\"4bc8595\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Les projets territoriaux et immobiliers se situent toujours \u00e0 la crois\u00e9e de multiples enjeux : sociaux, \u00e9conomiques, spatiaux, politiques et op\u00e9rationnels. Plut\u00f4t que d\u2019aborder ces dimensions s\u00e9par\u00e9ment, nous adoptons une <strong>lecture syst\u00e9mique<\/strong> des territoires, ancr\u00e9e dans les pratiques r\u00e9elles. Nous faisons le lien entre :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df10b9e elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"df10b9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Les besoins des usagers<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Les contraintes des ma\u00eetres d\u2019ouvrage<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Les donn\u00e9es disponibles<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Les visions politiques<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fe293b elementor-widget elementor-widget-text-editor\" data-id=\"8fe293b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ce r\u00f4le de <strong>passeur <\/strong>nous permet de construire des cadres de compr\u00e9hension partag\u00e9s entre usages, donn\u00e9es, contraintes op\u00e9rationnelles et visions politiques, et d\u2019\u00e9viter des r\u00e9ponses standardis\u00e9es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dans notre approche, nous transformons la complexit\u00e9 territoriale en orientations claires, en choix strat\u00e9giques \u00e9tay\u00e9s adapt\u00e9s aux r\u00e9alit\u00e9s locales et aux besoins r\u00e9els des usagers<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/usagesurbains.ch\/index.php\/wp-json\/wp\/v2\/pages\/27","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usagesurbains.ch\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/usagesurbains.ch\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/usagesurbains.ch\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/usagesurbains.ch\/index.php\/wp-json\/wp\/v2\/comments?post=27"}],"version-history":[{"count":58,"href":"https:\/\/usagesurbains.ch\/index.php\/wp-json\/wp\/v2\/pages\/27\/revisions"}],"predecessor-version":[{"id":1026,"href":"https:\/\/usagesurbains.ch\/index.php\/wp-json\/wp\/v2\/pages\/27\/revisions\/1026"}],"wp:attachment":[{"href":"https:\/\/usagesurbains.ch\/index.php\/wp-json\/wp\/v2\/media?parent=27"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}